Some New Changes and an Etsy Shop!

April 25, 2013 · 2 comments

Brooklyn and Manhattan ToteIn my last post, I mentioned that I’m working on some new and exciting projects. Well here it is! The official launch of my Lou & Esi Etsy shop! My first three designs are near and dear to my heart as it represents where I’m from and who I am.

When I first started this blog about two years ago, I had just quit my job (and career essentially) in finance. I was completely disillusioned with my life and the path it was going down and I wanted to pursue a career that I could be passionate about and proud of. While I’m not baking or designing full-time, I’m pursuing a career in marketing that better appeals to my creative nature and I’ve never quit baking and creating. And after two years of trying – very inconsistently – of maintaining my baking blog I have come to realize a few things:

  • I always knew deep down what I loved and what I wanted to pursue. I just needed to be brave enough to make the change and go after my dreams.
  • Dreams can mold and change because the ‘grass is always greener.’ And this is OKAY!
  • Try new things often and with an open mind. I love to challenge myself and try new things and through this process I have come to realize what I truly love about baking, art, and design. It’s important to discover what you like as well as what you don’t like.

I started Lou & Esi not only as a source and outlet for my creative aspirations, but I also had an insane idea that I was going to quit finance, start a food blog, and I will suddenly be blogging and baking for a living. How quickly I found out not only is it incredibly hard to make money from a blog, but how incredibly hard and time-consuming maintaining a blog can be. I did not expect to spend that much time taking pictures, styling, and editing. It is truly a full-time job.


However, after trying many other hobbies I have come to realize that ‘creating’ is still my passion. It could be the task of simply creating a beautiful cake and seeing the smile on my family’s face or the process of drawing something and turning a design in my head into something beautiful, tangible and real. It’s not the task or process I love – it’s not the act of baking or drawing – but the ultimate end goal of creating something that puts a smile on someones face and adds beauty to everyday life whether it be through food or art.


If you’re read up to this point I thank you for reading my long and slightly self-indulgent rant. I’ll also be making some new changes to the website to better represent my current vision. So stayed tuned… Don’t worry, I’ll still be posting recipes, but I want to focus more on the ‘how’ and not just recipes and pretty pictures. Please visit my Etsy shop at 

{ 2 comments… read them below or add one }

evy April 25, 2013 at 11:07 am

those bags are so adorable!


Kat April 25, 2013 at 7:43 pm

Great designs! so proud of you! :)


Leave a Comment

Previous post:

Next post: